
Mobile advertising technology
Aquired by Affle
Description
Mediasmart is a Spanish technology services company dedicated to the commercialization of mobile display advertising for smartphones and tablets. Mediasmart focuses on performance-oriented advertising. Working directly with Spanish publishers (both major platforms and those with less recognized brands) and with international publishers through ad exchanges and other networks, Mediasmart has an available inventory of over 500 million impressions.
Thanks to an exclusive aggregation and optimization platform using proprietary technology, mediasmart not only offers advertisers and agencies maximum reach on mobile through a single interface, but also allows for creating user profiles, measuring campaign results beyond clicks, and thus maximizing business key performance indicators (KPIs) for each campaign.
Founder
Noelia Amoedo
Year invested by Kibo
2012